“The devil is in the details” is a phrase that keeps going round and round in my head the last couple of weeks. Every day seems to consist of chancing the smallest tiniest details in our web shop. It might be a button that is not properly aligned, or something as dumb as a spelling mistake. Each day I see something I don’t like yet, or think can be done better.

But sometimes, little ideas become big ideas, and before you know it, you end up with all sorts of little fun extra’s to your shop. The picture above is our friend Roberta, who helped us tremendously by being our model. It all started with us having the idea to show the Snow Flower Scarf in its natural habitat: snow! Not entirely coincidental it has been snowing since Friday, so what better opportunity to have a photo shoot? Thanks to Roberta’s modeling, we ended up with a perfect picture for our homepage. Then it just came naturally, like a snowball, dropped from the top of a mountain becoming an avalanche on the bottom. So the whole store was soon rebuild. Be sure to visit and let us know what you think about it!

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